Alon Laniado, Entrepreneur and Investor

"People need human support to enhance their lives, but they don't need much of it to have a big impact. Tech creates opportunities to give human time to more people."

 About Alon Laniado

Alon Laniado is an entrepreneur, investor and a champion in the field of Tech-Enabled Human Services (TEHS). He is excited by the opportunity to use technology to help more people access human services to enhance their lives.

“TEHS take the best of human abilities and tech efficiency to provide critical human services to more people in an affordable way,” says Alon.

The TEHS concept combines the best of what is needed from human capital with the cost-effectiveness of tech. The combination of the two reduces costs so that expensive human help becomes accessible. 

Alon’s most recent venture is Fitmate, a TEHS that provides virtual weight loss coaching. Clients have access to expert coaches around the clock that make them accountable while also providing motivation. This service can cost in the thousands, but with the Fitmate TEHS model, it is available at a fraction of the cost. 

Fitmate is Alon’s second foray into helping more people access life-changing assistance. He previously found Pathmotion, another TEHS startup.

Pathmotion connects job candidates to company insiders to help those candidates make better-informed decisions about where they want to work. The company was sold to PageUp in 2021.

“There are certain human abilities that tech can’t replace right now and others that tech is better at, combining the two is the future for delivery of effective and affordable human services,” the Fitmate founder says. 

Alon is the chairman and founder of Eternity Capital & Ventures, which makes investments in TEHS startups.

He holds an MSc in Economics from the London School of Economics and a Masters in International Affairs (MIA) from Columbia University. He has worked as a senior policy advisor with HM Treasury as well as a strategy consultant at Bain & Company.

Vision: Democratizing Human Support

Alon Laniado is on a mission to make human services more accessible through tech.

Tech-Enhanced Human Services is the tech space which makes this happen.

 Insights

Featured
Making Human Services More Accessible: Tech is King, Human is Ace

Utilizing AI and other automation tools to enhance the delivery of human services can make exclusive services like career coaching available to more people. For this to happen, the right mix of human and tech must be found.

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What Are Tech-Enhanced Human Services?

TEHS combine human and tech capabilities to scale a human-led service and make it more accessible.

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Providing Greater Access to Human Support: The Rise of Tech-Enhanced Human Services   

Many of us have experienced the magic of what can happen after receiving a great piece of advice. The things you've been struggling with can suddenly fall into place and what seemed difficult before becomes easier. While some people can receive such advice from friends, family, professionals, or a mentor, many others don’t have access to such priceless support.

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Static Recruitment Marketing is Dead

The most successful companies are powered by knowing insights into what candidates are asking and acting on those insights in their employer brand strategy.

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What’s on Candidates’ Minds? Diversity Recruiting

PathMotion collaborates with Talent Board and uses proprietary research to help you understand what candidates from diverse backgrounds want to hear from organisations, and how Talent Attraction and Employer Branding leaders should adapt their communication across touchpoints for attracting diverse talent.

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News

Featured
Alon Laniado at Digital Health World Conference: Tech-Enhance Health Coaches Can Expand Access to Behavioural Support

Thanks Digital Health World Congress for inviting me to share insights on our latest study (originally published in TechCrunch). Nothing like meeting people in person again!

Key take-away: most people need support (me included!) to adopt healthier habits to achieve their health goals, but...

Health Tech: Alon Laniado On How FitMate Coach’s Technology Can Make An Important Impact On Our Overall Wellness

Focus on something you care about. I narrowed down the choices for my second startup, based on analytical research, to two options. When I discussed them with my wife, she immediately said without blinking “definitely the health app one.” She deferred to my judgement on the relative business merits of each idea, but she was 100% certain I would be much more passionate about dedicating my energy on that topic. No doubt this was the right call!

PageUp Acquires PathMotion

MELBOURNE, 18th November 2021: PageUp acquires PathMotion, a pioneering SaaS platform that allows organizations to create highly relevant employee-generated content to attract and engage quality applicants.

Give & Get Employer Branding webinar

We're pleased to announce an upcoming Webinar on 14 April when World Employer Branding Day Partner, PathMotion co-founder, Alon Laniado interviews Bryan Adams and Charlotte Marshall on their new book 'Give & Get Employer Branding.'

The CandEs Shop Talk with Alon Laniado from PathMotion

The CandEs Shop Talk Podcast Alon Laniado, co-founder of PathMotion, a branded discussion platform where selected employees share their career stories to answer candidates’ questions — and a proud Candidate Experience Awards sponsor. Listen in on how improving candidate experience impacts recruiting and the business bottom line.

 

Connect

Get in touch if you’d like to collaborate:

Join FitMate Coach

FitMate Coach is expanding and we’re seeking people who are passionate about helping people improve their health. Please check our current open positions on FitMateCoach.com

Investments

I’m investing in startups that use tech to make a human-led service more accessible (e.g. coaching, concierge, professional services). Feel free to get in touch.

Thought leadership

Drop me a line if you’d like to discuss anything Health Coaching or Tech-Enhanced Human Services, including participation in a seminar or conference.