Firefly boosts awareness of employee storytelling brand PathMotion amongst HR and business community in UK and France

In 2018, employee-to-candidate engagement software champion PathMotion embarked upon a transformative year; with a major funding round coming up and a partnership with a leading neuroscientist, there was a lot of potential for outbound communications. With a major Hubspot campaign running throughout the year, the brand wanted to amplify the announcements to give additional exposure and bring in new commercial partners. Co-founder Alon Laniado brought in Firefly to help…