The most successful companies are powered by knowing insights into what candidates are asking and acting on those insights in their employer brand strategy.

PathMotion collaborates with Talent Board and uses proprietary research to help you understand what candidates from diverse backgrounds want to hear from organisations, and how Talent Attraction and Employer Branding leaders should adapt their communication across touchpoints for attracting diverse talent.

Announcing the results of the first-ever study to show that storytelling improves employer brand. PathMotion and Immersion Neuroscience offer the science behind how storytelling works for HR and practical ways for talent attraction teams to start using stories to build an authentic employer brand.

Unveiling our new proprietary research into candidate expectations and priorities. Our guide explores what these priorities mean for today's candidate experience and includes practical ways to implement this understanding into your hiring processes.